How Clear Is Your Website Content?
When it comes to website content, many businesses fail on being clear on how they can help their customers.
This causes a loss of countless potential clients.
If your offer isn’t clear, you can bet your visitors won’t try to figure it out themselves.
They will simply close that tab and search for another provider.
How many customers will you keep wasting away because you aren’t clear with what you offer?
If you don’t have a website yet, or if your website isn’t producing results, then it may be time to talk to a website copywriter that will get you clients (ahem… me?).
Uncle Ben once famously said, “With great copy, comes great results”
(or something among those lines…)
A Website Copywriter Will:
- Increase your brand awareness
- Improve your search results
- Bring in new visitors
- Educate your prospects
- Turn visitors into clients
- Solidify your brand
- Act as your salesperson
But, What Exactly Does A Website Copywriter Do?
Simply put, a website copywriter’s mission is to convert visitors into paying customers.
Do I hear that sweet ka-ching?
How clear is your service to outsiders that visit your website?
Truth be told, your words need to quickly convey your message. That’s your first opportunity to make a lasting, positive impression on your visitors.
Website copywriting is the process of writing digital content for landing pages, product pages, blog posts, and everything in between.
A compelling copy will keep your website visitors engaged and lead them to take action.
For that to happen, your website visitors must instantly feel a connection with your brand and know that you truly understand their needs.
That’s where I come in.
As a website copywriter, I can convey in engaging words what your company is all about.
I will compose consciely-written, captivating website copy that will position your brand as the best solution to your visitors’ problem.
TYPES OF WEBSITE COPY
- Landing Page
- About Page
- Services Page
- Products Page
- Contact Us
- Blog Posts
1. Landing Page
Your landing page is like a Tinder profile…
… you’ve only got a few seconds to keep someone from rejecting you.
A good landing page helps promote a positive first impression and should offer all the necessary information a new visitor needs. It must have a strong offer that is clear and concise.
Fundamentals of a Landing Page
- Brand Value Proposition
- Condensed Brand Story
- Social Proof
- CTA (Call to Action)
2. About Page
Here you should clearly communicate the story of your business, explain your business model, or how your products are made.
Your goal is twofold:
You want to prove your credibility AND touch on your brand ethos.
How to Create an About Page
- Understand why people click on your About page
- Give people exactly what they want
- Make it easy to contact you
- Always end with a CTA
3. Services Page
Time to focus on value.
Your services page offers a critical opportunity to convert a visitor into a customer.
Consider your buyer persona. Think about what their motivations are, what problems they are trying to resolve, what their objections to purchasing might be, and what exactly it is that will make them choose you.
Fundamentals of A Services Page
- Open with a value proposition.
- Explain the problem you solve or the benefits you provide.
- Explain HOW you solve the problem or provide the benefits.
- Provide as much proof as possible.
- Push readers toward contacting you at every opportunity.
4. Product Page
A product page provides the information, assurances, and motivation the visitor needs to become your customer.
If you run an e-commerce site, your product page is the moment of truth. Either you convert your visitor into a customer, or you miss your chance.
Fundamentals of a Product Page
- Catchy Product headline
- Product Description focusing on benefits rather than features
- Product details (technical aspects in bullet form)
- Concise Product or Brand Story
- Visuals with individual product descriptions
- CTA (Call to Action)
An FAQ page improves your user experience. It instantly solved specific queries that your customers have about your business.
FAQs represent another way to connect with your audience. Therefore, it is one of the most important elements of your website strategy.
What Makes A Good FAQ Page
- Use “FAQ” or “Frequently Asked Questions” as the page title.
- Write questions from the point of view of your customer.
- Write the FAQ sheet in an actual question-and-answer format.
- Keep answers short.
- Fully answer the question (don’t just link to a different page).
6. Contact Page
A good contact page is clear.
It super important that forms and links work as people expect to avoid frustration.
Only ask for information you really need to know. Offer clear instructions and point out obligatory fields.
Fundamentals of a Contact Page
- Both an email address and a contact form for visitors to fill out.
- A business address
- Phone number, or specific employee/department contact information
It’s important to keep it simple, without too much fluff.